The Figleaves app is again developed by NN4M, similar to my reviews of the Oasis and Warehouse apps. The app however manages to differentiate itself slightly, again congruent with its brand image. The app has created a brilliant new channel for the brand and offers a professional and stylish way to shop for lingerie.
The menu screen is simple and straight forward. It consists of five alternative product areas with three sub menus - settings, messages and shopping bag. The brand logo is displayed across the bottom unobtrusively above a recent promotional image. It is fine for the shopper, but I guess it could be a little more exciting.
By viewing the 'New In' area, the user is given a list of products in large horizontal bars. Whereas the majority of retailers opt to display their products in thin horizontal bars to allow a list of around 5 on one page, this app has decided to provide larger product images and therefore larger product bars. Each contains an image, brand name, description of the product and a price. By choosing one of the refine options along the top, the user is taken to the second image above, allowing the user to enter a number of refining options, such as what colours they would prefer to see. Due to the amount of products and brands on this app, this is an extremely useful tool for the Figleaves consumer. Additionally, the user can sort by price if they wish to.
By opting to shop by brand, the user is given a list of alphabetised brands that can be selected to browse the entire collection. The user can opt to jump efficiently to a particular letter down the right of the screen in the same way as an iPhone address list or scroll vertically though each name.
The Offers tab allows the user to view recent offers and promotions for either mens, womens or weekly promotions. In this section, the brand can offer the user promotions such as free delivery and bundle offers such as '3 Briefs for £20.' It works as an incentive for the mobile consumer to purchase and could possibly encourage consumer mobile loyalty.
The settings tab is the same as the other NN4M apps. The user can change the currency and turn on push notifications. However, this app integrates a size guide section for women, men and bras, essential for the lingerie consumer. I am unsure though why it would be placed inside the settings tab, as if I was a consumer, this isn't where I would look for it. Yet, it is still great that they have employed such an area.
The remainder of the app follows the exact same structure and features as the Oasis and Warehouse apps, the reviews of which can be selected above. Yet, this app does incorporate a few extra features, such as the size guides and offers. Unfortunately, it doesn't go much further than this. I would have liked to see some promotional shots for inspiration, maybe a Lookbook of new items or video features of collections. For this reason, the app scores an above average score of 3.5, but with a few added extras, could move into the 4 or 5 stars.
All screenshots taken of the Figleaves app, April 2012